Who's behind the Red Card Meal Plan?
We thought you might be curious. In 2010, three local guys and UW grads launched a simple plan to make meal options easy for students and their parents. Ex-Packer/Badger Mark Tauscher joined the Red Card team in July of 2014.
Committed to connecting UW students with Madison merchants and great restaurants, our Red Card plan ensures they get the good eats, interesting choices and meal convenience they need.
Red Card has expanded to feed student athletes across the country including Arizona, Arkansas, Cal, Iowa, Maryland, Michigan, Misssissippi State, Nebraska, Oregon State, Rutgers, Southern Mississippi, UNC-Charlotte, USC, UTSA, Wake Forest and Wisconsin.
Red Card owner and founder Jeff Haupt has deep roots in Madison. A UW marketing and management grad, Jeff is a consummate entrepreneur, publishing and sales executive, and successful businessman. After graduating in 1995, he headed west to start up a custom publishing company focused on the collegiate market in the Denver/Boulder, CO, area. While there he also founded and oversaw a franchise of The Onion Newspaper, the national satirical rag. The Onion brought him back to Madison to direct all operations and sales in five regional markets across the nation. Jeff has been Associate Trustee for the Memorial Union Building Association since 2007, and is currently the Alumni Representative to the Memorial Union’s governing board. Madison is, he thinks, about the best place he and his wife could choose to live and raise their two young daughters.
Mark Tauscher - Owner
Red Card owner Mark Tauscher grew up on a farm in Central Wisconsin and obtained his Bachelor’s degree in History and Master’s degree in Educational Administration from UW-Madison. After his start as a walk on for the Badger football team, he finished his last year of eligibility by starting in 1999 while a graduate student. During that year, the team was fortunate to win Big Ten and Rose Bowl championships for the second year in a row (1998-99). In 2000, Mark was drafted by the Green Bay Packers and started as the right tackle his rookie year. He completed 11 seasons and 132 starts with the Packers and ended his career as a Super Bowl XLV Champion.
In 2005, Mark established the ‘TRIFECTA (Tauscher’s Reading Initiative For Every Child To Achieve) Foundation’, its mission to benefit literacy and education throughout the state of Wisconsin. He also enjoys giving time to many local charities, including the American Family Children’s Hospital, multiple Wisconsin literacy programs and the American Cancer Society. Mark has received the NFL All Rookie Honors, the Lee Remmel Professional Achievement Award, the Walter Payton Man of the Year Award, and the Ed Block Courage Award.
Most recently outside of Red Card, Mark has been lending his voice to broadcasting for Wisconsin Badger Football, Green Bay Packers Football, national college football games for CBS Sports Network, and Sky Sports in the UK. He serves as a board member of the American Family Children’s Hospital and University of Wisconsin School of Education. His hobbies include reading, golf, tennis, traveling with his family, and he is a longtime supporter of Wisconsin Athletics. Mark and his wife, Sarah, currently reside in Sun Prairie with their children.
Red Card General Manager, strategist, and social media guru Chris Winterhack is also deeply connected to Madison. A 2008 UW-Madison graduate, he earned a BA in Applied Science with a focus on consumer science/retailing. Chris has worked at Majestic Theatre, a Madison favorite, where he helped manage the venue and staff during music events and also coordinated and managed the theater’s marketing efforts. Chris then put those marketing skills into play at The Onion newspaper, where he served as promotions coordinator and collaborated with Jeff. Chris loves Madison’s energy and commitment to supporting local businesses. Chris, wife Betsy (also a UW-Madison grad), 4 year old son Henry (future Badger) and 1 year old Sam (also a future Badger) love everything Madison has to offer for a family with young children.