The Value Load Offers are live! Add $500 or more and receive $200 in free coupons. See details here.

Students Love a Burrito.
Parents Love a Budget.
Red Card’s a Win-Win.

Red Card is the off-campus meal plan that students love and parents trust.

Since 2010, Red Card has supported UW-Madison families with a platform offering students access to dozens of campus-area restaurants, while giving parents peace of mind knowing their funds are being used exclusively for nutrition. Now that’s a win-win.

Red Card Meal Plan app in a phone

How Students Win

  • Choose where you eat with national favorites as well as dozens of authentic Madison restaurants
  • Forget your cash and cards, use our secure iOS or Android app
  • Stretch your food dollars with discounts and deals available only to Red Card members
  • Pay for groceries at Fresh Madison Market or Metcalfe’s Market
  • Use EatStreet for even more pick-up or delivery options

How Parents Win

  • Fund your student’s account in flexible ways including 529 savings accounts
  • Help your money go farther with exclusive value load offers at the $250 or $500 level
  • Help your student budget with the ability to manage and monitor transactions online
  • Balances rollover year to year without any fees
  • Have peace of mind over where your dollars are spent; no alcohol or tobacco purchases

$250 and $500 VALUE LOAD OFFERS

Make a qualifying deposit of $250 or $500, we'll give you $100 or $200 in coupons for your favorite Madison locations, all year long.

View Value Load OFFERS





Chipotle Mexican Grill
Colectivo Coffee
Forage Kitchen
Paul's Pel'meni
Fresh Madison Market logoMetcalfe's Market logo


  • Use your Red Card to purchase the freshest foods
  • Located conveniently close to campus and Hilldale mall
  • Make your food dollars go farther by cooking yourself
  • Both stores offer pickup and delivery options
  • Visit Fresh Madison Market and Metcalfe's Market to learn more about each store's offerings
EatStreet logo


Raising Cane's logoKwik Trip logoWing Stop logo
  • Use your Red Card at even more Madison locations
  • Get hooked up with the food delivery and takeout options you crave, whenever or wherever you need it most
  • Visit EatStreet to view a full list of their 400+ merchants

How Red Card MEAL PLAN Works

1. Create an Account

Load any dollar amount you would like.

2. Download the App

Get the Red Card Meal Plan app for iPhone or Android and log in using the Username and Password you created during online signup.

3. Shop for Groceries, Dine-in, Take out or Request Delivery

From the app, select from any of our participating merchants, or use to access even more.

4. Present the Red Card App as Payment

The exact amount will be deducted from your account balance.

5. Manage your Account Online

Add value, view transactions, check your balance or change your username or password anytime. Account balances carry over from semester to semester and year to year.

6. Save Money with Exclusive Discounts and Deals