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The Meal Plan Parents & Students Can Agree On!

TAKE CHARGE of your student’s food budget.
ENSURE FOOD dollars are spent as intended
SAVE MONEY with exclusive discounts.
NO FEES! – There are absolutely no fees to sign-up and use the meal plan.


The Red Card Meal Plan is a prepaid dining and discount app that allows students to buy groceries at Fresh Madison Market and pay for meals at an always-expanding list of 90 close-to-campus, student-favorite locations in Madison. Students select their food, scan the barcode on the Red Card app, and the exact amount is deducted from their account. You can start a Red Card Meal Plan with any dollar amount, and balances carry over from semester to semester, year to year— so there are never any wasted dollars.

The Red Card Meal Plan is a great way to help your student budget his or her food money, and avoid costly ATM fees, overdraft penalties and interest charges. Parents are assured that food money is spent as intended, and student dining dollars are stretched as far as possible through exclusive cardholder coupons, deals and discounts.

Questions? Please view our FAQs, send us an email to, or call our local office at 608.256.2273. Office hours are Monday-Friday, 9:00am-5:00pm.

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