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Privacy Policy

Effective Date: September 20, 2020

Red Card Meal Plan (“Red Card”, “we”, “us”, or “our”) owns and operates this website and the associated websites and applications (collectively, the “Site”). This Privacy Policy (the “Privacy Policy”) informs you (“you” or “your”) how we collect, use, and disclose personal information from those who visit or use the Sites on which it appears.

By using or accessing the Site in any manner, you acknowledge and agree to the practices and policies outlined in this Privacy Policy. If you do not agree with our privacy practices, please stop using our Sites.

Information We Collect

The information we collect varies depending on the type of activity you are performing and helps us provide you and your authorized users the products and services you request, personalize and improve your experience, and allows us to provide you with opportunities to learn about products and services that may interest you.

Information You Provide Us

We collect the following Personal Information from or about you when you provide it to us in using our Site or services and/or in creating an account to participate in our Red Card Meal Plan (“Account”):

  • Name
  • Address
  • Email address
  • Telephone number
  • Payment card information
  • Other information you provide us

In addition, in order for you to authorize other users to use certain Sites and services and access and use your Account, we collect the following personal information relating to your authorized users (“Authorized Users”), which you provide us:

  • Name
  • Email address
  • Telephone number

We use and disclose the information relating to your Authorized Users in accordance with this Privacy Policy and as we do for other Site users and visitors, and in providing Authorized User information to us, you acknowledge and agree to the privacy practices set forth herein on behalf of your Authorized Users.  If you are an Authorized User using our Sites or services, you also acknowledge and agree to this Privacy Policy by accessing and using those Sites and services.

Other Information We Collect

In addition to the information outlined above, we may automatically collect or receive additional information relating to your use of the Site (collectively, “Other Information”).  We have a legitimate interest in using such information to assist in systems administration, information security and abuse prevention, to track user trends, and to analyze the effectiveness of our Site and services.  Below are examples of Other Information we collect automatically.

Log Files

Log files refers to the information that is automatically sent by your web browser or device (or otherwise automatically collected) each time you view or interact with our Site. The information inside the log files may include IP addresses, type of browser, internet service provider, date/time stamp, referring/exit pages, clicked pages and any other information your browser may send to us.

Device and Online Usage Information

We may collect information about your mobile phone, computer, browser, mobile or other device that you use to access our Site. We may use cookies, pixels, log files and other techniques to collect such information, including IP address, device identifiers and other unique identifiers, browser type, browser language, operating system name and version, device name and model, version, referring and exit pages, dates and times of Service access, links clicked, features uses, crash reports and session identification information.


How We Use Cookies

We may use cookies to make interactions with our Site easy and meaningful. When you visit our Site, our servers may send a cookie to your computer. We may use cookies that are session-based or persistent. Session cookies exist only during one session. They disappear from your computer when you close your browser software or turn off your computer. Persistent cookies remain on your computer after you close your browser or turn off your computer. We use cookies that enable you to navigate our Site and use its features, such as accessing secure areas of our Site. Because required cookies are essential to operate our Site, there is no option to opt out of these cookies. We use cookies to provide features and services such as:

  • Remembering your preferences and allowing you to enter your information less frequently;
  • Presenting information that’s targeted to your interests, which may include our content presented on another website;
  • Measuring the effectiveness of our sites, services, content, and advertising;
  • Providing other services and features that are only available through the use of cookies;

How to Manage Cookies

The Options/Settings section of most internet browsers will tell you how to manage cookies and other technologies that may be transferred to your device, including how to disable such technologies. You can disable our cookies or all cookies through your browser settings, but please note that disabling cookies may impact some of our Site features and prevent the Site from operating properly.

Web Beacons and Similar Tracking Technologies

When you visit our Site, we may collect your IP address for certain purposes such as, for example, to monitor the regions from which you navigate our Site. We may also use web beacons alone or in conjunction with cookies to compile information about your usage of our Site and interaction with emails from us. Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you viewed a particular site tied to the web beacon. We may use web beacons to operate and improve our Site.

How We Use Your Information

We use the information you provide or we collect in various ways to provide our Site and services or operate our business.  More specifically, we use your information to:

  • Enable you to engage with our Sites and services, access an Account, and engage in transactions;
  • Process transactions and communicate with participating restaurants, convenience stores and other locations about your transactions or use of services
  • Provide, analyze, administer, improve, and personalize the Site, our products, or services
  • Provide you with our Site, services, and any information relating thereto;
  • Communicate with you in connection with the services, notifications, events, programs or offerings
  • Send you updates, promotional materials, or information about services you may be interested in
  • Contact you to fill out surveys, obtain feedback, or participate in other types of market research
  • Protect our rights or our property and to ensure the technical functionality and security of the Site and service
  • Comply with applicable law, assist law enforcement, and to respond to regulatory or other legal inquiries.
  • Fulfill any other purpose for which your provide it or consent

How We Share Your Information

In operating our business and providing our services, Red Card shares or discloses your information in the following ways:

  • With our service providers— We disclose information with our third-party service providers to perform tasks on our behalf and to assist us in providing our Site and services. For example, we may share your information with service providers who assist us in performing core functions (such as hosting, data storage, and security) related to our operation of the Site or services.
  • With third parties to process your transaction or provide you services—We share and disclose your information as necessary with our participating restaurants, convenience stores, and other locations with which you interact or engage in transactions in conjunction with processing your transaction or providing you services;
  • Between the Account holder and Authorized Users—We share and disclose your information between an Account holder and the Authorized Users of the Account as part of our services and to enable an Account holder to manage the Account and payments relating thereto and for Authorized Users to manage their use of the Account and services;
  • With third parties for legal or security reasons
  • We may share information about you if we reasonably believe that disclosing the information is needed to:
  • comply with any valid legal process, governmental request, or applicable law, rule, or regulation.
  • investigate, remedy, or enforce potential violations of our Terms of Use or Privacy Policy or any other policies
  • protect the rights, property, and safety of us, our users, or others.
  • Detect and resolve any fraud or security concerns.
  • With third parties as part of an acquisition or liquidation
  • We are involved in a merger, asset sale, financing, corporate divestiture, reorganization, or acquisition of all or some portion of our business to another company or if we undergo liquidation or bankruptcy proceedings, we may share your information in connection with such transaction or proceeding before and or after the transaction closes or the proceedings are completed.
  • With your consent or at your direction—We may share information in other ways if you give us consent or direct us to do so.

Aggregated or Deidentified Information

To better serve our users, business partners, and to improve our Site and services, we may conduct research on user demographics, interests and behavior or engage in other activities based on personal information that we aggregate or de-identify.  Aggregated or de-identified information is not considered personal information and does not identify an individual personally.  We may share this aggregated or de-identified information with our affiliates, agents, business partners, and/or other third parties.

Browser Do Not Track

Our Site does not support Do Not Track (DNT) at this time. DNT is a privacy preference you can set in your web browser to indicate that you do not want certain information about your web page visits tracked and collected across websites. For more details, including how to turn on Do Not Track, visit

How We Use Analytics Services, Including Google Analytics

We may use certain third party analytics services to improve the functionality, features, or delivery of our services. We may also use these analytics services to record mouse clicks, mouse movements, scrolling activity, as well as any text that you type into our services. For example, we use Google Analytics on our services to track user trends and usage. For more information on Google Analytics’ processing of your information as it relates to our service, please see By using a browser plugin provided by Google, you can opt out of Google Analytics.

Links to Other Websites

Our Site contains links to third party websites as a convenience to you.  The inclusion of any link does not imply our endorsement of any other company, its site(s), or its product(s) and/or service(s). We do not control these third party websites, and Red Card does not claim nor accept responsibility for any privacy policies, practices and/or procedures of other such websites. Therefore, we encourage all users and visitors to be aware when they leave our website and to review the privacy statements of those websites. This Privacy Policy applies only and to the information collected by our Site.

Social Media Features: Our Site includes links to social media features, such as links to our Facebook page. These features may collect your IP address, which page you are visiting while using our services, and any Facebook cookies on your device (including your Facebook ID). These services may set cookies to enable the feature to function properly. Please note that the social media services may collect this information even if you are not logged in to the relevant social media account when you are using the services. Your interactions with these features are governed by the privacy policy of the company providing it.

Access and Control of Your Information

We enable you to have control over the accuracy of your personal information.   You can access and review your personal information by contacting us through one of the methods listed below.  To protect your privacy, before we give you access or let you update your information, we may ask you to verify your identity or provide additional information. We will try to update and allow you to access your information for free, but if it would require a disproportionate effort on our part, we may charge a fee. We will disclose the fee before we comply with your request. We may reject a request for a number of reasons, including, for example, that the request risks the privacy of other users, requires technical efforts that are disproportionate to the request, is repetitive, or is unlawful.

California’s Shine the Light Law

If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of certain personal information about you by us to third parties for the third parties’ direct marketing purposes. We do not share your information with third parties for their marketing purposes.


We take the protection of your information seriously and take reasonable and appropriate physical, administrative, and technical measures to protect the information collected through our Sites and services.   While we implement commercially reasonable security measures to protect your privacy, please keep in mind that the Internet is not a 100% secure medium for communication, and we cannot guarantee that the information collected about you will always remain private when using our Site and/or services. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk.

Changes to this Privacy Policy

As applicable laws and our organization changes over time, this Privacy Policy may change as well. We reserve the right to amend the Privacy Policy at any time, for any reason, without notice to you, other than the posting of the amended Privacy Policy on our Sites.  We will provide you notice of material changes by indicating that the Privacy Policy has been updated on our homepage and will indicate the date we made the update above.   Your continued use of any of the Sites and/or services after the changes have been made will constitute your acceptance of the changes. Please therefore make sure you read any such notice carefully. If you do not agree with any updates to the Privacy Policy, please discontinue using the Sites and/or services.

How to Contact Us

If you have any questions or concerns regarding the Privacy Policy related to our Site, please feel free to contact us at the following email, telephone number or mailing Address.  Please note that email communications may not be secure. Accordingly, you should not include personal or other sensitive information in your email correspondence to us.

Red Card Meal Plan
100 State St., Suite 301
Madison, WI 53703