The Value Load Offers are live! Add $500 or more and receive $200 in free coupons. See details here.

Why Students Love Red Card



  • Exclusive cardholder discounts
  • Weekly promotions
  • Get $100 in coupons when you add $250 in value to a new or existing account


  • Around-the-clock options for buying groceries, dining in, taking out, and food delivery
  • Pay with the Red Card App. No more Cash or Card!
  • No more running to the ATM


  • Dine in at your Madison favorites
  • Order delivery through EatStreet, use Red Card on the site, and have even more options

Student Testimonials

Your weekly specials, convenience on campus, and variety of restaurants provides me with food on a daily basis along with making it very accessible. From grabbing Potbelly’s after a long study session at Memorial Library or a salad from Fresh Madison Market on my way to class to getting food in the morning on game days when I go with friends to the Nitty Gritty, I utilize my card everywhere for anything! Thanks so much for making my college experience amazing and so much easier with this meal plan. Now I am manage my money and am able to eat on campus anywhere at anytime with no constraints!
Abby M.
I use my Red Card just about every single day. I use it the most at Fresh Madison Market and Chipotle. The Red Card program is a great idea and has made keeping track of my food expenses much easier for my college tuition account (EdVest).
Kelly Z.
I feel that the Red Card is a great product, as it is very easy for me to get groceries. Whenever I am running low on funds, my parents or relatives can put money on the card and they know that it will be put toward good things, as opposed to money I can just spend anywhere.
Tyler J.



Exclusive Deals

Restaurants of the Week, in-app coupons, and more to come.



Receive $100 of in-app coupons for an initial $250 deposit, receive $200 of in-app coupons for a $500 initial deposit.

Fresh Madison Market logoMetcalfe's Market logo


Get exclusive offers from Fresh Madison Market and Metcalfe's Market

How to Get Red Card Deals


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Push notifications on the Red Card app.



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Refer A Friend

When your friend signs up with an initial deposit of $250 or more, you are eligible to receive a $20 referral bonus added to your Red Card account.Within one week of signing up, have your friend email from the email address associated with their newly created account, referencing the Refer-a-Friend program and including your name. We will then add the $20 to your plan.There are no limits on the number of friends you can refer!